How to Rank on the First Page of Google in 2022
It’s impossible to tell you exactly how much it will cost to rank on the first page of Google in 2022 since that depends on several factors. However, we can give you some insights into how the industry will evolve, and these trends will be useful in helping you determine where and how to invest your marketing dollars over the next few years. If you want to know how to rank on the first page of Google in 2022, keep reading!
Why Should You Care?
It’s impossible to completely separate your digital marketing from SEO. After all, search engines have a monopoly on where we find information online, and there’s no sign that dominance will end any time soon. Knowing how search engines work can help you optimize your website for visibility—which means more traffic, leads, and sales over time.
How will this happen?
In 2022, if you want to be on page one of Google’s search results, you will need an SEO expert. As opposed to today, where you can rank with proper content and a basic understanding of SEO (Search Engine Optimization), ten years from now people looking for products or services online will need someone who really knows what they are doing—and probably has over ten years experience—to achieve top search engine rankings.
Ranking Factors then and now
In 2012, Google released its first set of quality guidelines, spelling out exactly what it meant by high-quality sites. The document made a point of saying that manually updated content—like blogs or news sites—was of a higher quality than automatically generated content. In other words, to rank well in search results, you need actual people writing your content. And then, in 2015, these guidelines were removed from Google’s site and replaced with new ones. To some extent, we now have even less idea about what will and won’t be counted as high-quality content than before. Thankfully for today’s SEOs, relevancy is still as important (if not more so) than backlinks when it comes to ranking well for certain keywords.
What should you do?
SEO is complex and constantly changing, which makes it difficult for site owners to stay up-to-date. If you want to rank highly in search results when topic trends, focus on providing unique, valuable content and make sure it’s well optimized. Optimizing your website will help you rank well if people are searching for your site; if they aren’t looking for you, no amount of optimization can help. Knowing what people are likely to search for (and having content designed specifically around those topics) is critical. For example, during an election year where most users are searching for candidates or news stories about them, content focused around those topics—such as candidate biographies—is likely to be more relevant than ever before.