When consumers try to sign up for the service, Netflix is allegedly withholding its cheapest ad-free plan from some of them.
On November 3, Netflix introduced the “Basic with Ads” plan, which costs $6.99 per month instead of the $9.99 to $19.99 per month required for an ad-free membership.
According to 9to5Mac, the new ad-free plan is one of four ad-free plan alternatives and is concealed in a very small link on the Netflix membership website, proving that the new ad-free plan service is still available.
It appears that the corporation is conducting some sort of A/B test because some customers may still view the four options in the list without having to click on any links, according to the article.
The research also suggested that Netflix might be deceiving customers into selecting a less lucrative choice over other, more expensive options.
According to a recent research published earlier this week, 9% of US Netflix members have chosen the streaming service’s new “Basic with advertising” plan.
In November, only 0.1% of Netflix’s current US members switched to the Basic with Ads plan, according to analytics company Antenna. This is in addition to the Basic with Ads subscribers who joined the service.